Jaytea is the global insignia of Madhu Jayanti International Limited,
a company that has been serving hi-quality beverages
to consumers worldwide since 1942.

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OUR STORY

A family of entrepreneurs with a passion for the beverage industry. An uncompromising professionalism that produces only the finest for palates worldwide. A wide range of brands that showcase deep understanding of the domain. A commitment to research and development that is demonstrable in every sip of flavour and freshness. The story of Jay Teas now carries on from fine teas into the realm of hot herbal health brews and beyond. With innovative concepts and ideas. With an insightful approach to consumer needs. With a future-vision that is emblematic of a company that anticipates – and pro-actively meets – the requirements of tomorrow.

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75
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in the beverage industry
42
imgcountries
all across the globe
10
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cups served every day
10
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at the Precision
Botanics Lab
100
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ingredients and spices
48
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used in the
hot brew range
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Mission Precision Botanics

A sophisticated lab, a rigorous approach and an innovative edge,
all craft the abundance of nature into nutritive brews,
formulated to scientific standards.

It is perhaps the best example of nature and science working in perfect synchronicity.
When the forest and lab come together in collaboration. When age-old ingredients meet
new-age technologies. When experienced foragers are in conversation with expert researchers.
When knowledgeable practitioners take Ayurveda to the level of the truly avant garde.
Mastery in mixology. Finesse in blend creation. Absolute detail in nutritional content.

We are all more aware of communicable diseases and are often more inclined to being pro-active in their prevention. But statistics reveal that non-communicable diseases or NCDs are the biggest cause of mortality and morbidity world over. A simple example: rising obesity issues have become a worldwide health concern because excess weight gain forecasts an increased burden from several diseases. However, many products that promise weight loss could have adverse effects and may lead to long-term harm.

In today’s fast-tracked existence, we need a solution that is a win-win. It needs to be natural and efficacious, safe yet sure. We created Enrituals as that alternative for modern-day lifestyle problems. Made from herbal extracts, inspired by traditional medicines, it has a precise blend formulated for each health challenge. Faster in its effectiveness – because of its synergistic combination of herbal ingredients. Safer as an option to allopathic drugs –with solid research data to support it. Easier to ingest – as a hot brew in a handy dip-bag format in an array of delicious fruity flavours. A holistic solution that’s an everyday habit.

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ENRICHING RITUALS

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The beauty of an innovation that is both easy and efficacious, is that it spurs you to take that first step towards a healthy ritual. Once it becomes an everyday practice, self-care becomes less of a chore and so much more fulfilling. No wonder our first customers are already sharing their experiences…

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Customer speak

We had a cross-section of potential customers across cities try out our products over a two-month period and here’s what they had to say…

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Sangita Chopra, Bengaluru

I’ll be honest with you. I started on the weight loss regimen and after two weeks I almost gave up. But something told me to persist and I willed myself to keep going. And I am so glad I did! At the end of Week 3, I could slowly see the effects setting in – a quarter of an inch here, a drop of half a kg there. I think that persistence, regularity and taking just that bit of time off for yourself every day is so important.

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Sangita Chopra, Bengaluru

I’ll be honest with you. I started on the weight loss regimen and after two weeks I almost gave up. But something told me to persist and I willed myself to keep going. And I am so glad I did! At the end of Week 3, I could slowly see the effects setting in – a quarter of an inch here, a drop of half a kg there. I think that persistence, regularity and taking just that bit of time off for yourself every day is so important.

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Sangita Chopra, Bengaluru

I’ll be honest with you. I started on the weight loss regimen and after two weeks I almost gave up. But something told me to persist and I willed myself to keep going. And I am so glad I did! At the end of Week 3, I could slowly see the effects setting in – a quarter of an inch here, a drop of half a kg there. I think that persistence, regularity and taking just that bit of time off for yourself every day is so important.

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Sangita Chopra, Bengaluru

I’ll be honest with you. I started on the weight loss regimen and after two weeks I almost gave up. But something told me to persist and I willed myself to keep going. And I am so glad I did! At the end of Week 3, I could slowly see the effects setting in – a quarter of an inch here, a drop of half a kg there. I think that persistence, regularity and taking just that bit of time off for yourself every day is so important.

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Sustainability

When you enjoy our hot, flavoursome brew, rest assured that every sip and every step of the process is based on a sustainability mantra. We use only natural ingredients, bio-degradable packaging materials and eco-friendly methods of manufacture. We have our own wind farms and are conscious about saving energy and the environment at all times. We cherish our forests, our soil, our natural resources. Indeed every brand we create and every product we retail is a tribute to the planet we inhabit.

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TEAM

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Sumit ShahExecutive Director at TE-A-ME Teas

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Rahul MehtaDirector at TE-A-ME Teas

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Sumit ShahExecutive Director at TE-A-ME Teas

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Rahul MehtaDirector at TE-A-ME Teas

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certifications

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A company is as good as its ethical principles of business and its unwavering commitment to fairness and integrity.

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Click on the logos to view certificates
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Prof. Dr. G. G. GangadharanDomain Expert

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Prof. Dr. G. G. Gangadharan, a practicing Ayurvedic physician, is an expert on authentic Ayurvedic methods of diagnosis and treatment and a renowned preserver of the precepts and practices.

His area of special focus is the application of Ayurveda and traditional systems to meet contemporary healthcare needs and successfully treat lifestyle disorders. He is arguably the most decorated expert in the field and dedicates himself to being a catalyst in the renaissance of Ayurveda.

Specialising in Prakriti – a concept that is based on constitutional body types – he works towards uncovering the inherent power of the holistic principles in understanding both cause and remedy.

His aim is to broaden the frontiers of healthcare research and development and to this end he has engaged in extensive studies and authored several books, treatises, white papers and landmark reports.

HIS MANTRA
Ayurveda is not old, it is universal. Ayurveda is medicine with intelligence.

HIS ENRITUALS
Prof. Dr. G. G. Gangadharan never misses his Suryanamaskaras at the crack of dawn.
His other unfailing health habit is the practice of yoga for both physical and mental de-stressing.

Start an in-depth conversation now – write to him at expertspeak@enrituals.in